a multi-award-winning fragrance expert with over a decade of experience writing and speaking about scent
As founder of the acclaimed digital publication The Candy Perfume Boy- one of the UK’s most trusted fragrance resources-I bridge the gap between luxury perfume brands and their audience through compelling storytelling.
I can help you tell your brand story.
Creating distinctive brand narratives and communication strategies for renowned perfume houses.
Crafting evocative fragrance descriptions that drive sales balancing art and commerciality.
Developing and delivering comprehensive educational programmes for retail teams.
Producing engaging print and digital content and editorial.
My expertise spans:
In an era where fragrance storytelling risks becoming formulaic, I maintain its vital importance in connecting brands with consumers.
I specialise in developing commercially astute copy that conveys brand messages through emotional storytelling, fostering deeper customer engagement.
As a CIPD-qualified trainer, I’ve conducted hundreds of workshops throughout my career, including retail team training for major brands and industry keynote presentations.